How growing businesses are embracing Augmented Reality
Updated: Feb 3
While the term, Augmented Reality (also known as AR), might be new to you, you’re likely already familiar with some of it’s features. For instance, Augmented Reality is already used in many of our favorite social media apps (think Snapchat, Instagram and Pokemon Go). And behind every fun filter and cute pokemon is Augmented Reality. Although we love catching pokemons in the wild, Augmented Reality is much more than pokemons and fun selfies. It can do so much more than transform our face and it allows people to interact with digital objects at home, in stores and in public spaces.
Completely grasping what Augmented Reality really is can be confusing. To open the mystery box, we’ve created this guide to walk you through what Augmented Reality is, how it works, how it differs from Virtual Reality and how smart brands are currently using it.
What is Augmented Reality?
If you’re one of the billion users of Snapchat, Instagram or Pokemon Go, you’re already with some of the features of Augmented Reality. But don’t worry, there’s plenty more. Imagine you’re shopping for a new couch but are unsure on whether it’ll fit in your living space. While most people spend ages on figuring out the right color, the perfect design, and measuring the dimensions of your space, they still risk ordering the wrong product. With Augmented Reality, you simply place the couch (or rather, a digital 3D version of itself) in full size right where you want it to go (think IKEA Place) and view how it looks. It only takes a sec.
Similarly, if you work in sales, you simply store your entire product catalogue on your phone and stop lugging around with heavy sales material for every meeting. Your customers never have to make a wrong decision once you share how your products look in their real life settings. No matter where you are, just pull out your phone and start presenting.
How Augmented Reality Works
Augmented Reality is a piece of tech augmenting what we see. It adds digital content (images or information) to real life settings captured by a camera. Think about the social media app Snapchat. Everytime you use Snapchat to give yourself a silly handlebar mustache or make you look like a puppy, Augmented Reality is working its magic.
But before we create any Augmented Reality, we first need to capture some actual reality. Luckily, this is more easy than it sounds. You only need your phone. If you happen to own a smartphone, simply take a selfie or a picture of your living space and add a digital filter on top. Now you can view how the digital layer (such as the couch we were buying before) fit into the actual space of your apartment.
What’s the difference between Augmented Reality and Virtual Reality?
Have you ever mistaken Augmented Reality for Virtual Reality? We don’t blame you. They can be pretty hard to tell apart. Augmented Reality and Virtual Reality are similar in many ways. But they’re also quite different.
Between the two, Augmented Reality is the a least immersive experience as it allows you to stay in the real world. While you remain connected to the real world, you get to view and interact with digital objects through the display on your phone. Whereas Augmented Reality only requires a regular smartphone, Virtual Reality uses a special headset to encapsulate you into a completely simulated digital world. Providing a 360 degree view of a simulated reality.
How growing businesses are using Augmented Reality
The ability to merge the digital and physical worlds is exactly why growing brands are adopting Augmented Reality. With every phone and tablet turning into an Augmented Reality platform, there’s really nothing stopping you from using the technology to improve your existing offering and engage your customers.
With more than 2 billion smartphones in the world, the hardware is already out there. You just have to use it. With your entire product range on your phone, you never have to lug around with heavy sales material - and your customers can always shop with confidence. They can choose between 3D images of all your products and will know exactly how large it’ll be and what it’ll look like. You can present everything through your phone in real world settings, ensuring both you and your customers have everything you need to make the right choice. In 2021, there is really no way around working smarter and letting your customers know exactly what they’re getting.
If you need a better way to present your products to your customers, then book a free demo today and give us a moment to show you how easy it is to get started.